CrowdStrike has promoted Amanda Adams to senior vice president of global alliances and launched Jet, a mobile application aimed at simplifying how partners register deals, access enablement and receive rewards.
In the leadership change, Adams moves from vice president of Americas alliances and succeeds Michael Rogers, who CrowdStrike said is retiring after nearly eight years with the company, most recently as vice president of global alliances. CrowdStrike said Adams will be responsible for its global alliances strategy and partner ecosystem growth.
CrowdStrike also pointed to recent partner-driven metrics it attributes to Adams’ tenure, including scaling its managed security service provider business from under US$100 million to more than US$1.3 billion in total contract value over the past three years (as of 4Q26), and driving nearly US$1.5 billion in total contract value through AWS Marketplace in FY26, which it said was up about 50% year-on-year. The company also said it has expanded to Microsoft Marketplace, enabling customers to apply Azure Consumption Commitment dollars to the CrowdStrike Falcon platform.
“Amanda builds trust, leads with vision, and delivers at scale. Our partners and teams know her the same way I do,” said Daniel Bernard, chief business officer at CrowdStrike. “Amanda is a key ingredient of our ecosystem success, and as we extend our leadership across AI, cloud, and Next-Gen SIEM, I know she’ll continue to raise the bar for what our partnerships deliver. This promotion is great news for every CrowdStriker and every partner we work with.”
Adams said her focus will include expanding hyperscaler and marketplace partnerships and accelerating global system integrator, managed security service provider and channel programmes. “By expanding hyperscaler and marketplace partnerships and accelerating GSI, MSSP, and channel momentum, we’re scaling how customers adopt the Falcon platform,” she said.
The second announcement is the launch of Jet, a CrowdStrike mobile app for partners. CrowdStrike said the app is now available on the Apple App Store and Google Play, and is accessible by invitation to partners on iOS and Android devices.
Jet is intended to consolidate partner workflows such as deal registration, deal tracking, enablement resources and support into a single app, with CrowdStrike also introducing “instant, cash-based rewards” through a programme it calls CrowdCard. CrowdStrike said partners can register opportunities in under 30 seconds and convert earnings into cash as deals close, loaded onto a reloadable card and accessible via digital wallets such as Apple Wallet or Google Wallet.
“Speed is everything – both in cybersecurity and in how business gets done,” Bernard said. “With Jet, we’re bringing CrowdStrike into the flow of how our partners actually work. They can capture opportunities in the moment, move deals forward faster, and get rewarded immediately.”
In a partner quote included in the release, Presidio vice president of cybersecurity sales Jim Finn said the app embeds marketplace insights and documentation directly into the app, which he said would change how the company engages customers and builds pipeline.
The updates come as major security vendors continue to invest in partner ecosystems and marketplace-led routes to market, with partner enablement and co-selling increasingly tied to cloud consumption commitments and procurement platforms. For customers, those shifts can influence purchasing paths, the availability of managed services around products, and how quickly partners can originate and deliver security projects.
