Global Survey Reveals Consumers and Businesses Recognise Advantages of Digital Cohesion


Research Suggests Users See Opportunities in Network-based ‘Mega-services’

juniper-networks-blue-pngJuniper Networks has revealed the results of extensive global market research into business and consumer attitudes towards the readiness for an era of Digital Cohesion, where predictive, automated, network-based mega-services adapt to user behaviour, enabling better decision-making and enriching personal and business lives. The announcement was made at Mobile World Congress, in Barcelona, Spain, Feb. 27 – March 2, 2017. Attendees can visit Juniper Networks at Mobile World Congress: Hall 2, Booth 2J60.

The 16-country survey* suggests business and consumer users see Digital Cohesion as an inevitable, positive societal development. Consumers anticipate it will bring certain advantages, ranging from improved community infrastructure with more responsive, effective emergency services to more efficient use of personal time, improved education and learning capabilities, lower living costs such as greater home energy efficiency and more informed decision-making. Business respondents say Digital Cohesion will deliver advantages including increased productivity, improved budget efficiency, new workforce management models and business service innovation. And with mobile devices serving as data collection points to drive mega-services, we believe telecommunication service providers will need to re-examine the way they architect their networks in order to support this era.

Security Concerns: Users to Make Careful Choice of Trusted Provider Brands

The survey also highlights that consumer and business respondents have concerns about security and compliance around mega-services. It also indicates these concerns will be significantly more influential than design and aesthetic preferences on user behaviour and brand choices. These findings suggest that trust is non-negotiable for users and a thoughtful, proactive approach to security provisioning within these mega-services is paramount.

Highlights include:

Consumer Response Data

            Living Smarter & Greener

  • Sixty percent of consumer respondents expect their surroundings to become ‘smarter’ over the next five years, as services and apps become more integrated and automated.
  • Fifty-eight percent cite ‘time saving’ as a key benefit of smarter services in their daily lives; 43 percent believe smart services will deliver more useful information leading to better decision making; 27 percent believe it will reduce the cost of living.
  • In a world where Digital Cohesion leads to mega-services, 61 percent of consumers surveyed expect to see improved energy consumption as a result of these services, while 51 percent expect to see better support/response from emergency services.
  • Seventy-five percent of consumer respondents say they rely on mobile connections to live safer, smarter and more efficient lives.

Trust Matters

  • Fifty-three percent of consumer respondents specify security as the most important factor when selecting a new smart device.
  • Seventy-seven percent of consumer respondents specify trust as “important” for an integrated, connected service-related device. Seventy-six percent also say brand is an important factor when choosing a ‘smart’ service provider.
  • By comparison, only 20 percent of consumer respondents consider design as a very important factor in smart services.

Business Response Data

Driving Business Advantage

  • Ninety percent of business respondents expect business services innovation to result from Digital Cohesion; 91 percent also expect it to enable flexible new workforce management capabilities.
  • When considering the biggest commercial benefits resulting from Digital Cohesion, 60 percent of business respondents cite increased automation and control capabilities and 58 percent cite increased productivity.
  • Fifty-one percent of business respondents also expect Digital Cohesion to deliver improved customer experience within their organisations.

Trust is Critical

  • Sixty-six percent of business respondents see security/compliance as the biggest risk factor in Digital Cohesion, yet only 25 percent say they are “completely ready” to trust the security in the underlying networks and devices.
  • When thinking about dealing with the consequences of more smart devices being introduced into an organisation’s network infrastructure, 85 percent of business respondents expect to manage the influx pragmatically rather than restricting devices as a way to counteract security concerns.

Supporting Quote:

“Advances in networking are driving the push towards Digital Cohesion. At Juniper Networks, we envision self-driving networks that will help enable adaptive ‘mega services’ – transforming enterprise and consumer experiences and connecting them to people, services and information.” – Rami Rahim, chief executive officer, Juniper Networks

*About the Global Research
Juniper Networks commissioned Loudhouse Research to survey 4,800 + consumers and senior IT decision makers (ITDMs) in Australia/New Zealand, China, France, Germany, India, Italy, Japan, Malaysia, the Netherlands, Singapore, South Korea, Spain, Sweden, United Arab Emirates, the United States of America, the United Kingdom. The survey was conducted in January 2017 and comprises 100+ ITDMs and 200+ consumer respondents per country. Age groups surveyed range from 18 to 65+. ITDMs surveyed represent organisations between 251-1000 employees (53 percent) and 1000+ employees (47 percent). Industry verticals included range from public sector, education and health to retail, manufacturing and IT.

Additional Resources

About Juniper Networks
Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. Our team co-innovates with customers and partners to deliver automated, scalable and secure networks with agility, performance and value. Additional information can be found at Juniper Networks ( or connect with Juniper on Twitter and Facebook.