Based in Sydney, Edgar will be responsible for leading Hills’ security, surveillance, IT, antenna and communication sales teams, and delivering on sales priorities across the region. He is also tasked
with improving the customer experience across Hills’ network of branches, with a focus on end to end service delivery.
Edgar brings over 30 years of sales and management experience to the role, having held senior positions in the wholesale electrical distribution sector in Australia, New Zealand and USA. He joins Hills after three and a half years as General Manager for CNW Electrical NSW/VIC/TAS and prior to that, his distribution expertise was developed through senior management roles with Rexel in New Zealand the USA and Australia.
CEO and Managing Director, David Lenz, said that Edgar’s appointment was key to Hills’ strategy to increase growth in its SMB business across ANZ.
“Roger will be play a key role as we look to increase the accessibility of Hills’ offering across the region and continue to accelerate our sales momentum with our key brands,” Lenz said.
“The consolidation of the antenna business under Roger’s leadership acknowledges his considerable experience in the electrical distribution space and aligns will Hills’ strategy to offer integrated technology solutions.
“He brings extensive industry expertise and proven leadership abilities to Hills and will be invaluable as we build our sales team across ANZ,” Lenz added.
Edgar said he was excited to join Hills as it continues its evolution.
“I want to build a team that can operate in an agile way and think ‘customer first’. Delivering ongoing benefits to the customer and seeing the differences you make is highly rewarding and motivating for everyone.”