McAfee Partners With Intel to Improve AI-Driven Deepfake Detection Technology

McAfee has launched a partnership with Intel to kickstart AI-driven deepfake detection technology. McAfee says the collaboration will deliver up to 300% enhanced performance and improve privacy for consumers on Intel-based artificial intelligence PCs.
McAfee will harness its Deepfake Detector, which uses advanced AI detection techniques, including transformer-based deep neural network models expertly trained to detect and notify customers when audio in a video is likely generated or manipulated by artificial intelligence.
Using Intel Core Ultra processor’s NPU, McAfee’s AI models will complete inference (the analysis and detection of a deepfake) locally without needing to send private user information to the cloud. McAfee has measured as much as a 300% performance improvement on the same model by leveraging the NPU. This enhanced performance, combined with the privacy advantages of local model execution, along with improved battery life, provides substantial benefits to the customer.
“Leveraging Intel’s Core Ultra processor technology and its NPU, we can provide consumers with the most advanced and powerful generative AI deepfake detection capabilities without compromising on performance or privacy,” said Tyler McGee, McAfee’s APAC Head.
Our partnership with industry leaders like McAfee highlights our commitment to enabling the technology ecosystem to use AI for good,” said Carla Rodríguez, Vice President and General Manager of Ecosystem Partner Enabling at Intel. “We’re excited to collaborate with McAfee to help bring to market innovative solutions like McAfee Deepfake Detector, which leverages the NPU in Intel Core Ultra processor-based PCs, driving detection of malicious and misleading deepfakes while delivering optimal performance and privacy.”